Crisis management can be divided into three phases: (1) pre-crisis, (2) crisis response, and (3) post-crisis. The pre-crisis phase is concerned with prevention and preparation. Ready to schedule our $100/hour consultation? Click here.

Appoint a response team. Your business should already have a response team in place before a crisis even hits.

No one expects to experience a PR crisis. But in business, serious events can and do occur. Crisis management public relations insulates your company from the negative consequences of these events, allowing you to move past the event as quickly as possible. Ready to schedule our

A public relations specialist is someone who creates and maintains a favourable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations. Ready to schedule a consultation? Contact me today

There are several methods of charging for public relations services: A flat fee. This could be a monthly flat fee for ongoing PR or a set fee for a particular ad hoc project.

A PR retainer is a lump sum you pay to the public relations agency or professional each month before work is done for you. If you're looking to schedule an hour consultation. Contact me today to schedule your one hour sessions are as low as

What is typically universal, though, is that you'll get what you pay for — especially with an agency. Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way

Publicists range from $2,000 to $10,000 (and beyond) per month, with the average in NYC hovering around $7,000 per month. Bear in mind that 'scaling' the work for any brand is relatively difficult to do, so one can safely assume that the most mind

A good one-month PR campaign with a person who knows what the hell they're talking about will run you, on average, at least $2,000 a month. This can sometimes go lower, if a publicist learns that your budget isn't quite there, but is

Boutique PR agencies are the ones that charge the lowest retainers, usually ranging between $2000 and $5000 in the United States. Retainer fees for startups tend to range between $5000 and $10000. And big names in the PR agencies world have retainers starting at $20000 per month. If you're