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Crisis management can be divided into three phases: (1) pre-crisis, (2) crisis response, and (3) post-crisis. The pre-crisis phase is

Appoint a response team. Your business should already have a response team in place before a crisis even hits.

No one expects to experience a PR crisis. But in business, serious events can and do occur. Crisis management public relations insulates your

A public relations specialist is someone who creates and maintains a favourable public image for their employer or client. They

There are several methods of charging for public relations services: A flat fee. This could be a monthly flat fee

A PR retainer is a lump sum you pay to the public relations agency or professional each month before work is done

What is typically universal, though, is that you'll get what you pay for — especially with an agency.

Publicists range from $2,000 to $10,000 (and beyond) per month, with the average in NYC hovering around $7,000 per month. Bear