The Success of Black Panther and The Role of The Underrepresented Consumer
$241.9 million. That’s how much money the new hit marvel film “Black Panther” brought in over the four day holiday weekend. crushing records as the biggest Presidents’ Day opening since“Deadpool,” which opened at $152 million over the same weekend in 2016.
Why Protesting Brands Is A Part of The Problem Not The Solution
“Let’s protest the brands,” is a common war cry of sorts that I have continued to hear across radio, tv and internet air waves over the last several months. Consumers of all walks of life have rallied together to protest
How Can Brands Effectively Reach Multicultural Consumers?
If you have been following me for any length of time you have probably seen how much my start up advocates for the importance of reaching the black consumer, a powerful yet often overlooked demographic. While we continue to amplify
Does Starbucks Really Care About Black Consumers?
Earlier this week a Twitter video went viral after it was reported that two black men in a Philadelphia’s Starbucks had been arrested after an employee called the police on the two men for reportedly not ordering anything. According to
How Your Company Can Improve Diversity and Inclusion in The Workplace
Over the last several months I have met with countless agencies, firms, corporations and companies to discuss the lack of racial diversity in the media, marketing and pr industries and while most have been pretty enthusiastic about fixing the problem
The Kanye Effect: How One Hip Hop Artist Is Proving Who Really Dominates The Mainstream
It’s 7:43pm/Eastern Standard Time and Mr. West, Kris Jenner, Yeezys, Make America Great Again, College Dropout, Kanye, Sunken Place and Chance are all trending all because of one person, Kanye West. Kanye, who is notoriously known for his lyrical content and
Can Self Employment Impact Your Mental Health?’ Go to the profile of Stephanie Caudle
When I first began my journey into full time freelancing I have to admit every day wasn’t pretty. In fact, there were several days that I found myself incredibly sad because I had grown accustomed to constantly being around other
How Do I Save For Retirement As A Freelancer?
I’ve been freelancing part time since 2007 (I first began freelancing as a side hustle in 2007 as a college student) and I can tell you first hand that it can be tough to save money. It can be even
How To Write a Pitch That Wins Bylines
Seeing your name plastered on the front page of your favorite online publication is the dream of every new freelancer. It is a badge of honor that shows the world someone other than your English professor thinks you’re a good
Who Are The Best Copywriters in Advertising?
If you have landed on this page it's probably because you have searched for the best copywriters in advertising and well you're in luck! I have worked with some of the top agencies in the country and am equipped to