What does a public relations company do?
Public relations has evolved over the last several years because it isn’t clearly defined. The CIPR (and most other PR bodies) define PR as managing reputation, and clearly there are many things you can do to achieve this.
Below are a few things a public relations company can do?
- Earned Media(i.e. getting coverage from journalists )
- Social media is now an important role of many PR campaigns
- Ghost writing on behalf of clients
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