American businesswoman Stephanie Caudle says her phone has not stopped ringing since George Floyd’s death provoked a national reckoning over race.

Four years ago Caudle founded the Black Girl Group, which matches Black female marketing and advertising freelancers across the United States with companies seeking to advertise to Black consumers, drawing from a database of about 5,000 women.

“It caught me by surprise,” said Caudle of the about 50 calls she received in the week following Floyd’s death in police custody in May.

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