The Rise of the Chief AI Officer: What It Means for Business
Introduction Every era brings a new executive role. The CFO rose during globalization. The CMO grew in importance during
AI in the Workplace: What Workers Fear vs. What’s Really Happening
Introduction AI is reshaping the workplace, but its rise has triggered fear among workers. Many believe automation will eliminate
Employer Branding in the Age of Glassdoor and TikTok
Introduction Employer branding used to be shaped by polished campaigns and annual reports. Today, it’s shaped by employees—and amplified
Why Silence Is the Worst PR Strategy During a Crisis
Introduction In a crisis, some leaders believe silence buys time. In reality, silence creates a vacuum that misinformation quickly
How to Rebuild Culture After a PR Disaster
Introduction A PR disaster doesn’t just damage external reputation—it impacts internal culture. Employees feel embarrassed, disengaged, or even distrustful
The Biggest Employer Branding Mistakes Companies Make After Layoffs
Introduction Layoffs may balance budgets, but the way companies handle them can damage employer branding for years. Too often,
Crisis Communications Checklist: What to Do in the First Hour
Introduction When a crisis hits, the clock starts ticking. In today’s world of 24/7 news and instant social media,
Why Recruiting Diverse Leaders Is About Business, Not Optics
Introduction Too often, conversations about diverse leadership are framed as moral obligations or public relations moves. But in reality,