You’re not just an athlete—you’re a brand, a leader, and a voice.
As a Black athlete, the spotlight hits differently. And so does the scrutiny.

At BGG Enterprises, I offer public relations tailored specifically for Black athletes—because the way you show up in the media deserves to reflect your power, purpose, and lived experience. This isn’t cookie-cutter PR. It’s culturally aware, legacy-minded, and built for long-term impact.

Why PR for Black Athletes Is Different

Black athletes carry more than stats and trophies—they often carry community expectations, public pressure, and social responsibility. The media doesn’t always tell our stories fairly or fully. That’s where I come in.

With years of experience in sports PR, crisis communications, and brand strategy, I help Black athletes:

• Control the narrative
• Navigate controversy with grace
• Get featured in the right media outlets
• Align with authentic, high-value partnerships
• Use their platform to uplift, not just perform

Whether you’re a rookie, veteran, or rising star, your story matters—and it should be told with truth, strength, and strategy.

Services Include:

Media Strategy + Press Coverage
I pitch your story to outlets that align with your goals—from ESPN and Bleacher Report to Essence, GQ, or Forbes. We highlight both your athleticism and your authenticity.

Reputation + Crisis Management
In a world where a single post can spark headlines, I help you protect your image and respond to public moments with strategy—not panic.

Brand Building + Personal Narrative
Your name is more than a jersey. I help you define your brand values, build trust with your audience, and grow influence that lasts beyond the game.

Sponsorship Alignment + Social Impact
Today’s fans want substance. So do sponsors. I help you connect with purpose-driven partners and campaigns that reflect your values.

Interview Coaching + Public Appearances
From sideline interviews to national talk shows, I’ll help you feel confident, clear, and compelling every time you speak.

Who I Work With:

• Black athletes entering the draft or signing with new teams
• College athletes navigating NIL deals and media attention
• Pro athletes building their legacy off the field
• Athletes managing controversy or career pivots
• Black athletes seeking culturally competent media representation

Your Story. Your Voice. Your Legacy.

You’re already winning on the field. Now let’s make sure the world hears the full story off the field, too.

I’m not here to turn you into someone else. I’m here to amplify who you already are—with clarity, cultural fluency, and care.

Let’s build something bigger than headlines. Let’s build your legacy.

Ready to get started? Book a strategy call today.