How to Handle a PR Crisis as an Athlete or Artist
In the age of social media and 24/7 news cycles, one headline, one tweet, or one viral moment can flip your public image overnight.…
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The Blog
Insights on PR, media strategy, sports publicity, tour publicity, and building a brand that lasts.
Why Every Athlete Needs a Media Strategy Off the Field
When you think of an athlete’s success, you might picture game-winning shots, record-breaking stats, or viral highlights. But what separates top athletes from legends?…
What Goes in a Tour Press Kit—and Why It Matters
Whether you’re hitting the road as an independent artist, speaker, or author, one thing is certain: media coverage doesn’t just happen—it’s planned. A strong…
How I Help Athletes Get Featured on ESPN and Sports Illustrated
If you’re an athlete dreaming of seeing your name in Sports Illustrated, or landing an interview on ESPN, you’re not alone. These outlets are…
Sports PR vs. Traditional PR: What’s the Difference?
Public relations is often seen as a one-size-fits-all strategy—but when it comes to athletes, that couldn’t be further from the truth. Sports PR is…
5 Signs You’re Ready for a Tour Publicist
When you’re planning a tour—whether it’s for music, speaking, or a book launch—it’s easy to focus on logistics like venues, travel, and ticket sales.…
How to Get Media Coverage During Your Tour
Whether you’re a rising artist, a bestselling author, or a public speaker, going on tour is more than just showing up—it’s about getting noticed.…
What Does a Sports Publicist Do for Pro Athletes?
In today’s fast-paced media landscape, professional athletes are more than just competitors—they’re brands. And behind every high-profile athlete is often a skilled sports publicist…
What are the three phases of crisis management?
Crisis management can be divided into three phases: (1) pre-crisis, (2) crisis response, and (3) post-crisis. The pre-crisis phase is concerned with prevention and preparation. Ready to…