How to Get Media Coverage During Your Tour
Whether you’re a rising artist, a bestselling author, or a public speaker, going on tour is more than just showing up—it’s about getting noticed. Strategic media coverage during your tour can amplify your reach, sell more tickets, and build momentum for your brand. But with so many artists on the road, how do you make your tour stand out?
Here’s how to get real media coverage during your tour—before, during, and after each stop.
1. Start Early With a PR Plan
The biggest mistake artists make is waiting too long to think about publicity. Ideally, your tour PR plan should begin at least 6–8 weeks before your first date. This gives you time to build media lists, pitch local outlets, and coordinate interviews.
Create a tour media kit that includes:
- Your bio
- High-resolution photos
- Press release announcing your tour
- Tour dates and cities
- Links to your music, work, or past features
2. Localize Your Pitch for Every City
Local media loves a good story—especially when there’s a hometown or local angle. Tailor each pitch to the city you’re visiting. Mention why that city matters, your past connections, or any notable partnerships.
For example:
“I’m performing at [Venue] on [Date], and I’d love to connect with [City] audiences through a feature or interview. I’ve always had a strong fanbase here and would love to share my journey with your readers.”
Pitch to:
- Local newspapers
- Regional magazines
- College radio stations
- Local podcasts
- Morning TV shows
3. Offer a Unique Story, Not Just a Show
Outlets don’t want to just promote your event—they want stories. Think beyond your performance. Do you have a personal connection to the city? Are you fundraising? Is this your first tour since a major life event? That’s the hook.
Examples of strong angles:
- “How Music Helped Me Heal After Grief—Now I’m Bringing My Story to [City]”
- “Rising R&B Star Brings Empowerment Tour to [City] High School Students”
- “Touring With My Family: What It’s Like to Balance the Road and Parenthood”
4. Book Interviews + Appearances
Once your pitch lands, be prepared to do the press work. That might include:
- Pre-show interviews (via phone, Zoom, or in-studio)
- Behind-the-scenes content for local bloggers
- Guest spots on local podcasts or morning shows
Pro tip: Schedule these appearances in the morning or day before your show to help drive same-day interest and attendance.
5. Maximize Your Own Platforms
If you land press—share it! Post coverage to your social media, website, and email list. This builds credibility and makes it easier for future media outlets to say yes.
Also consider hiring a tour publicist who specializes in coordinating national and local PR while you focus on the performance.
Final Thoughts
Media coverage can take your tour from local to legendary. With early planning, the right story angles, and a strong PR strategy, you can turn each city stop into a press-worthy moment.
Need help building buzz during your tour? Let’s talk—I help artists and creators get the visibility they deserve while on the road.