How To Pitch During A Crisis
Only the crassest, most opportunistic PR practitioner would consider exploiting a disaster, such as Covid-19 or even the death of George Floyd by using it as a springboard for pitches, correct? Think again: if your pitch is appropriate and genuinely
How To Support Your Black Colleagues
As we continue to see an increase in African American lives being senselessly taken, our country has now stepped into an uproar and your black colleagues are not okay. They are not okay because they just witnessed the MURDER of