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What is role of social media in public relations?

Back in the day, public relations professionals would make their living simply by giving statements on air, releasing press releases or even publishing statements online. Today social media has made it even more faster pace and even more stressful for some publicists.  Below are a few of the roles social media can play in public relations:

Social Media Influencers

Social media influencers have become the driving forces behind many brands and the greatest way to connect with these influencers is by being on social media and seeing how they interact with their audiences and also seeing what types of ways you can potentially partner with them.

Social Listening 

If you really want to know what your target audience is saying or talking about you may want to consider taking a step back and doing some social listening. Twitter is specifically great for social listening because you can search keywords and instantly see what others think about that specific topic. It will also help you if you are a high profile individual(or work with someone who’s high profile) because you can easily see when a PR scandal is on the horizon.

To Make Announcements

Press releases are important but not half as important as social media is. Now more than every pr professionals are using social media to make big announcements in order to reach a bigger audience much faster than one single press release ever could.

Negate Negative Press

When news stories turn negative as a publicist you want to constantly be in control. In order to do this you will need to remain active on social media throughout the day (and turn your alerts on) in case you need to respond to a story urgently.


Want to learn more about the role social media plays on PR? Schedule a consultation with me today.

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