What Goes in a Tour Press Kit—and Why It Matters
Whether you’re hitting the road as an independent artist, speaker, or author, one thing is certain: media coverage doesn’t just happen—it’s planned. A strong tour press kit is one of the most powerful tools you can have to get press,
How I Help Athletes Get Featured on ESPN and Sports Illustrated
If you’re an athlete dreaming of seeing your name in Sports Illustrated, or landing an interview on ESPN, you’re not alone. These outlets are the gold standard in sports media—but breaking through isn’t just about stats. It’s about strategy, storytelling,
Sports PR vs. Traditional PR: What’s the Difference?
Public relations is often seen as a one-size-fits-all strategy—but when it comes to athletes, that couldn’t be further from the truth. Sports PR is its own niche for a reason. While traditional PR covers everything from corporate communications to celebrity
5 Signs You’re Ready for a Tour Publicist
When you're planning a tour—whether it’s for music, speaking, or a book launch—it’s easy to focus on logistics like venues, travel, and ticket sales. But what often gets overlooked is one of the most important elements of all: visibility. That’s where
How to Get Media Coverage During Your Tour
Whether you’re a rising artist, a bestselling author, or a public speaker, going on tour is more than just showing up—it’s about getting noticed. Strategic media coverage during your tour can amplify your reach, sell more tickets, and build momentum
What Does a Sports Publicist Do for Pro Athletes?
In today’s fast-paced media landscape, professional athletes are more than just competitors—they’re brands. And behind every high-profile athlete is often a skilled sports publicist working hard to manage their public image, secure positive media coverage, and prepare them for the