Introduction

Recruitment is more than filling open roles—it’s a form of public relations. Every job posting, interview, and layoff announcement shapes how people view your brand. Yet many executives underestimate the PR side of recruitment, making mistakes that cost both talent and reputation.

Mistake #1: Thinking Recruitment Is Only an HR Function

Too many executives treat hiring as a back-office process when in reality, it’s a front-facing signal of company values. Job seekers, customers, and even investors watch how companies hire and fire. Recruitment isn’t just HR—it’s brand management.

Mistake #2: Ignoring Employer Branding

Executives often focus on compensation packages but forget that candidates also weigh culture and reputation. If Glassdoor reviews are negative, or if a company is seen as mishandling layoffs, top talent won’t apply—no matter the salary.

Mistake #3: Mishandling Crisis Communications

In moments of layoffs or hiring freezes, silence or sloppy messaging can destroy trust. Recruitment PR demands transparency, empathy, and consistency across internal and external channels. Without it, both morale and brand perception take a hit.

The Fix

Executives must view recruitment as a PR strategy. That means aligning HR, communications, and leadership so every hiring message reflects the company’s values. The organizations that win top talent are those that treat candidates like stakeholders, not transactions.

Pull Quote: “Recruitment isn’t just about jobs—it’s about reputation.”

Call to Action

Want to avoid recruitment PR mistakes and strengthen your employer brand? Let’s connect.

👉 Contact me at stephanie@bggenterprises.com for consultation or media commentary.