What Executives Get Wrong About Recruitment PR (and How to Fix It)
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Meta Description: Recruitment is PR—but many executives get it wrong. Here are common mistakes and how leaders can fix them.
Introduction
Recruitment is no longer just about filling roles—it’s about shaping perception. Yet many executives fail to see hiring as a PR function, making mistakes that weaken employer branding.
Common Mistakes Executives Make
- Treating Recruitment as HR-Only: Ignoring its impact on brand reputation.
- Overlooking Employer Branding: Candidates judge companies based on reviews, media, and past layoffs.
- Mishandling Communication: Poor messaging during hiring freezes or layoffs creates distrust.
How to Fix It
- Integrate PR into Recruitment: Ensure HR and comms teams work hand-in-hand.
- Prioritize Transparency: Be upfront about challenges and opportunities.
- Elevate Storytelling: Share growth stories, employee successes, and workplace culture.
Pull Quote: “Recruitment isn’t just about jobs—it’s about reputation.”
Conclusion
Executives who fail to see recruitment as PR risk losing both talent and credibility. Fixing this requires integration, transparency, and storytelling.
Call to Action
If you want to avoid recruitment PR mistakes and position your brand as a talent magnet, I can help.
👉 Contact me at stephanie@bggenterprises.com for consultation or media commentary.