Introduction

Layoffs may be necessary in tough economic times, but how they are handled determines whether a company protects—or damages—its reputation. Too often, organizations focus solely on cost savings and overlook the public relations impact of workforce cuts.

The Biggest PR Mistakes in Layoffs

1. Lack of Transparency: Vague or misleading messaging erodes trust.
2. Cold, Impersonal Communication: Mass emails or abrupt announcements dehumanize employees.
3. Ignoring Remaining Staff: Survivors often feel insecure and disengaged if not addressed.
4. Mixed Messaging: Internal and external narratives that don’t align invite leaks and backlash.

How to Handle Layoffs Strategically

• Be Honest and Clear: Explain the business rationale without jargon.
• Lead With Empathy: Offer outplacement, severance, and support.
• Control the Narrative: Anticipate media coverage and prepare consistent talking points.
• Protect Employer Brand: Show that even in difficult times, people come first.

Pull Quote: “Layoffs don’t just reduce headcount—they reshape the story people tell about your brand.”

Conclusion

Handled poorly, layoffs can cause lasting brand damage. Managed thoughtfully, they can demonstrate a company’s values, even in adversity.

Call to Action

If your company is facing workforce reductions—or you’re reporting on the PR side of layoffs—I can provide guidance on how to protect employer branding in challenging times.

👉 Contact me at stephanie@bggenterprises.com to schedule a consultation or media interview.