In the age of social media and 24/7 news cycles, one headline, one tweet, or one viral moment can flip your public image overnight. For athletes and artists, a PR crisis isn’t just inconvenient—it can cost you endorsements, fans, and

When you think of an athlete’s success, you might picture game-winning shots, record-breaking stats, or viral highlights. But what separates top athletes from legends? It’s what they do off the field—and how they shape the story behind the jersey. In today’s

Whether you’re hitting the road as an independent artist, speaker, or author, one thing is certain: media coverage doesn’t just happen—it’s planned. A strong tour press kit is one of the most powerful tools you can have to get press,

If you’re an athlete dreaming of seeing your name in Sports Illustrated, or landing an interview on ESPN, you’re not alone. These outlets are the gold standard in sports media—but breaking through isn’t just about stats. It’s about strategy, storytelling,

Public relations is often seen as a one-size-fits-all strategy—but when it comes to athletes, that couldn’t be further from the truth. Sports PR is its own niche for a reason. While traditional PR covers everything from corporate communications to celebrity

When you're planning a tour—whether it’s for music, speaking, or a book launch—it’s easy to focus on logistics like venues, travel, and ticket sales. But what often gets overlooked is one of the most important elements of all: visibility. That’s where

Whether you’re a rising artist, a bestselling author, or a public speaker, going on tour is more than just showing up—it’s about getting noticed. Strategic media coverage during your tour can amplify your reach, sell more tickets, and build momentum

In today’s fast-paced media landscape, professional athletes are more than just competitors—they’re brands. And behind every high-profile athlete is often a skilled sports publicist working hard to manage their public image, secure positive media coverage, and prepare them for the

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Crisis management can be divided into three phases: (1) pre-crisis, (2) crisis response, and (3) post-crisis. The pre-crisis phase is concerned with prevention and preparation. Ready to schedule our $100/hour consultation? Click here.