Why Do We Need Public Relations?
Over the last several years many of you have come to know me as a freelance writer but oddly enough that’s not all I do. In fact, I actually received my degree in Journalism and Mass Communications with a concentration in Public Relations and for several years I did very little writing and focused solely on Public Relations. As much as the internet had somewhat tried to pull me away from my first love (PR) , I still seem to find myself receiving client inquiries about how I can help them with PR and I’ve stopped fighting it.
You see, I never stopped doing PR I just stopped publicizing because I got fed up. After having the opportunity to work for several years in Search Engine Optimization I became privy to the knowledge that many companies (specifically start ups and online “influencers) weren’t interested in receiving honest PR but instead only wanted PR that could be generated instantly through a financial transaction. While I’ve seen SEVERAL brands and companies flourish through paid PR, many professionals like myself are able to see right through it and quite frankly I can’t support it.
On several occasions I have had start up founders reach out to me and ask that we work on a “pay per mention” basis and it continues to amaze me how little people actually know about PR.
For starters before you can even begin to solicit PR assistance you first need to know what PR is. PR is defined as the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
This definition not only tells us what PR is but it also tells us why we need it.
We need PR to generate public interest.
We need PR to generate new business leads.
We need PR to entice potential acquisition offers.
We need PR to showcase to people WHO you are.
So instead of wasting your dollars on paying for a “quick fix” consider spending your money on a professional who can give you longterm results.
Ready to talk PR and how I can help your brand increase visibility? Leave your comments below or send me an email.